Average asking prices increased slightly in September, but there’s variation in selling success across the UK. Discover more about the latest trends nationally and in our regions of Ceredigion, Carmarthenshire and Pembrokeshire in this month’s house price index report.
In Brief
Nationally the market has seen –
- Average asking prices for newly-listed homes rose by 0.7% (+£2,441) in September to £367,440. This is the first monthly price increase we’ve seen since May.¹
- September’s above-average price increase for the time of year is a possible early sign of the usual increase in activity that we see in the Autumn.¹
- Sellers face a lot of competition, with more homes currently available to buy than we’ve seen in 12 years, and the number of buyers enquiring is 9% lower than this time last year.¹
- Success at selling varies widely across Great Britain, with 9 in 10 (91%) of homes for sale in Scotland successfully finding a buyer, versus less than half (42%) in London.¹
- UK house price growth has slowed to 0.8%, although values in some regions are increasing at an above-average rate.²
- The number of homes for sale is 5% higher now than a year ago, while sales agreed are 9% lower.²
- Annual mortgage costs for the average buyer have increased £1,800 compared to the start of the year – the impact is not equal across the country.²
- There is continued demand for housing but buyers are being more selective.²
In terms of the Welsh property market –
- The average house price in Wales is now £268,610, down 0.4% over the last month, but up 0.4% year on year¹.
- The average number of days for a Welsh property to find a buyer has increased slightly to 69¹.
¹Source – Rightmove
²Source – Zoopla
National Overview
Here is our monthly overview of the trends that Rightmove and Zoopla – two of the biggest names in the property market – have been seeing over the last month.
Rightmove’s Insights –
Rightmove says that the above average price rise shows confidence, following a summer that was more subdued. However, it stresses that this should be looked at as a modest recovery – not a major turning point. It highlights that prices have mostly underperformed against the long-term average this year, although September is an exception.
With a 12-year high in the number of homes for sale, Rightmove says that sellers still face strong competition in the market. While buyers are returning to the market after the summer break, sellers need to be realistic on price or ensure a high-quality finish to help attract buyers and secure a sale.
It adds that the chances of selling vary depending on where your property is located. According to their figures over 90% of homes coming on to the market in Scotland are selling, while in London this figure is less than half. As a result sellers need to determine their price depending on local market conditions.
Zoopla’s Insights –
Zoopla says there’s still plenty of demand for properties, but buyers are held back by rising house prices and higher borrowing costs – a typical home loan now has an interest rate of 5.2% – up from 4% at the start of the year.
Some buyers are delaying moving plans until a home in their budget becomes available, which is impacting sales. It says the number of sales agreed is 9% lower across the UK, compared to last year.
However, it agrees that sellers who take into account local market conditions when setting their price can still find a buyer quite quickly.
Zoopla also says that northern house prices recorded above-average increases. Six regions have recorded above-average annual house price inflation: the North West (+3.1%), Scotland (+2.6%), the North East (+2.3%), Wales (+1.8%), the West Midlands (+1.6%) and Yorkshire and the Humber (+1.4%), while southern regions have seen price drops, with the biggest in London.
Regional Insight from Cardigan Bay Properties
We specialise in the property market in West Wales and monitor developments here throughout the year to give you the best, most accurate advice. We cover the key regions of Ceredigion, Carmarthenshire and Pembrokeshire, and this month Helen Worrall one of our founders, outlines the key trends we’ve seen through September 2026. If you’d like to find out more please get in touch.
According to our industry reports the average house price in our area is now £200,500 – up 1.5% year on year (compared to the national average of 0.8%) and properties stay on the market for, on average, 45 days.
What we’ve seen at Cardigan Bay Properties is that September has been a bit of a quieter month, largely due to a jump in interest rates and the continued rise of fuel prices. As a result potential buyers are currently being more cautious. The number of offers accepted fell, however the number of viewings increased – so demand is still there in terms of buyers. What we’re seeing is a more price sensitive market going forward, with buyers shopping around to find the best property for their needs at the best possible price.
Your Regional Insights
Please note that each month these figures are two to three months behind due to the Land Registry taking longer to register new sales, so this report shows figures from July 2019 (pre-Covid pandemic) to July 2026.
CEREDIGION
The average property price in Ceredigion dropped slightly to £235,160 (down from £235,820 in June 2026), with a slight drop seen across all of the different property types.
The monthly percentage change shows a drop of 0.3%, with the biggest drop of -0.5% seen for flats, semi-detached properties (-0.4%), detached properties (-0.3%) and terraced properties (-0.10%).
Looking at the yearly percentage change, the average property price fell by 1.2%, with flats seeing the biggest drop – down 4.5%. The smallest drop was seen for semi-detached properties, which fell by 0.8%.
View the full Ceredigion report.
PEMBROKESHIRE
The average price of a Pembrokeshire property fell this month to £208,615, down from £211,567 in June 2026. A drop was reported across all of the different property types.
The monthly percentage change saw a fall of 1.4% overall, with the biggest drop seen for flats which fell by 1.5%; this was followed by detached and semi-detached properties, which both fell by 1.4%; and finally terraced properties had the smallest drop – down 1.2%.
The yearly percentage change shows a larger fall for the region – down 4.7% overall. Again, the biggest drop is seen for flats, with prices falling by 8%; detached property prices fell by 4.7%; terraced properties fell by 4.4%; and semi-detached properties fell by 3.9%.
View the full Pembrokeshire report.
CARMARTHENSHIRE
Carmarthenshire saw a small increase in the average property price in July 2026 – up to £199,025 from £198,507 in June 2026, with all property types reporting a rise.
The monthly percentage change saw an average 0.3% increase, with the strongest monthly change seen by terraced properties with prices up 0.4% over the month. This was followed by detached and semi-detached properties, which both increased by 0.2% and flats, which increased by 0.1%.
The yearly percentage change for the region shows a strong increase – up 6% overall. Semi-detached properties increased by 6.6%; terraced properties increased by 6.1%; detached properties increased by 5.5%; and flats by 2.3%.
View the full Carmarthenshire report.
CURRENT UK HOUSE PRICE INDEX
*As of July 2026, the average house price in the UK is £272,611, and the index stands at 104.5. Property prices have risen by 0.7% compared to the previous month, and risen by 1.4% compared to the previous year.
*Details provided by the Land Registry. For more information on the House Price Index please CLICK HERE
Please note that the stats provided by the UK House Price Index are live and constantly evolving.
The information here is for guidance only. We always try to ensure that the information we provide is accurate at the time of publishing. The fast moving nature of the property market means that some information may be out of date when you read this article so please do your own research. We accept no responsibility or liability for any decisions you make based on this information.