With the number of homes on the market still at a decade-high level, competitive pricing continues to be key. Find out more about the latest trends nationally and in our regions of Ceredigion, Pembrokeshire and Carmarthenshire with our new house price report.

In Brief

Nationally the market has seen – 

• The average price of property coming to the market for sale drops by 1.2% (-£4,531) this month to £373,709.¹
• With the number of available homes still at a decade-high level, summer sellers are pricing even more competitively to attract buyer interest.¹
• The number of sales being agreed is 5% higher than at this time last year.¹
• The number of potential future buyers contacting estate agents about homes for sale is 6% higher than last year.¹
• Average new seller asking prices are now just 0.1% higher than they were a year ago. With lower mortgage rates and average wage rises outstripping both house prices and inflation, overall buyer affordability continues to improve.¹
• Rightmove’s mortgage tracker shows that the average two-year fixed mortgage rate is 4.53%, compared with 5.34% at this time last year, a saving of nearly £150 per month on a typical new mortgage.¹
• Buyer demand, agreed sales and the number of houses for sale are all at unexpectedly high levels across the UK.​²
• The boost in activity is supported by relaxations to mortgage affordability testing.​²
• But house prices remain stubbornly low, rising 1.3% over the last year.​²
• Wales, Scotland and the northern regions of England are rising fastest at +2-3% over the last year.​²

In terms of the Welsh property market –

• The average house price in Wales is now £270,901, down 0.5% over the last month and up 2% year on year¹.
• The average number of days for a Welsh property to find a buyer has risen slightly to 69¹.

¹Source – Rightmove

²Source – Zoopla

National Overview

Here is our monthly overview of the trends that Rightmove and Zoopla – two of the biggest names in the property market – have been seeing over the last month. 

Rightmove’s Insights –  

Rightmove says that the healthy level of property sales being agreed shows that there are motivated buyers who want to secure a deal for the right property. The decade-high level of buyer choice means discerning buyers can quickly spot when a home seems over-priced compared to others on the market in the same area, so price is key to selling right now. 

More new sellers are conscious of this and are choosing to price competitively to entice buyers and sell their property. The knock-on effect of high buyer choice is slower price growth. 

It adds that in terms of the first half of the year, activity levels have been promising, and even after the stamp duty deadline more sales are being agreed and more potential buyers are entering the market than at the same time last year. 

Looking ahead to the next six months, it believes there will probably be the usual quieter seasonal periods over the summer holidays and Christmas, but it expects market activity to be resilient. Buyer affordability is heading in the right direction, with possible Bank Rate cuts before 2026 a further boost to this.

Zoopla’s Insights – 

Zoopla says that activity in the UK housing market is much stronger than a year ago, which defies the normal seasonal summer slowdown. It reports that – 

• Buyer demand is up 11%
• Agreed sales are up 8%
• There’s a record number of homes on the market

They are seeing these trends across all UK regions, with buyers actively seeking to finalise sales.

It also highlights that the recent change in the way mortgage lenders assess affordability is another catalyst supporting activity in the housing market. People buying with a mortgage can now borrow up to 20% more than they could three months ago, with no change to their income or the mortgage rate they are offered.

But house price increases continue to slow, with the annual change now +1.3% – although this is faster than in June 2024 (which saw a rise of +0.4%) but slower than six months ago when prices were increasing by 2.1%. Prices are being stunted by the high number of homes for sale – Zoopla says there are 12% more properties on the market than a year ago, with the buyers’ market ensuring that competitive pricing is key.

Regional Insight from Cardigan Bay Properties

We specialise in the property market in West Wales and monitor developments here throughout the year to give you the best, most accurate advice. We cover the key regions of Ceredigion, Carmarthenshire and Pembrokeshire, and this month Helen Worrall, one of our founders, outlines the key trends we’ve seen through July 2025. If you’d like to find out more please get in touch. 

July has been a very busy month, with no slow down despite the run up to the summer holidays. The number of valuations we carried out was up 26% on the same time last year, and while the number of viewings was very slightly down year on year, the number of offers accepted was up over 100% and new property instructions were up 7%.

We’re seeing a lot of new properties coming onto the market due to the impact of the increase in council tax for second homes. As a result, some second home owners are re-assessing their situation and choosing to put their property on the market. 

Sales are strong as well, with our sales up year on year, underlining the confidence that exists in the market and demand for West Wales properties. With the latest interest rate cut (announced on 7 August) we expect this confidence to continue over the coming months.

Your Regional Insights

Here we give you an overview of the latest House Price Index results for our key regions – Ceredigion, Pembrokeshire and Carmarthenshire. Please note, that each month these figures are two to three months behind due to the Land Registry taking longer to register new sales, so this report includes sales up to the end of May 2025.

To help you follow the trends for these regions, the graphs below show figures from July 2019 (pre-Covid pandemic) to May 2025.

CEREDIGION

The average property price in Ceredigion increased over the last month – reaching £221,186 (up from £219,857 in April) – with all property types seeing an increase. 

The monthly percentage change showed a small increase – up 0.6% for the region, with the biggest increase seen for semi-detached properties (up 0.7%), followed by terraced properties and flats (both up 0.6%) and then detached properties (up 0.5%).

However, in terms of the yearly percentage change property prices actually dropped 6.9% overall, with the biggest falls being seen for flats (down 8.4%) and detached homes (down 7.7%). Semi-detached properties fell by 5.7% and terraced properties fell by 6.3%.

View the full Ceredigion report.

PEMBROKESHIRE

The average property price in Pembrokeshire increased significantly this month – up to £221,445 (from £215,545 in April). The biggest increase was seen for detached properties which showed an average price in May of £319,062 (up from £310,554 in April), but all property types showed an increase.

The yearly percentage change for the region is also up 3%, compared to a drop of 0.4% in April. The biggest percentage change is for semi-detached properties which increased by 5%, followed by terraced properties up 3.1% and detached properties which were up 2.2%. However, flats showed a slight annual drop – down 0.4%.

The monthly percentage change is also up 2.7% overall, with all properties achieving this, and semi-detached properties achieving 2.8%.

View the full Pembrokeshire report.

CARMARTHENSHIRE

In Carmarthenshire the average property price increased slightly in May – up to £196,987 from £195,853 in April. All of the different property prices saw a small increase through the month. In terms of the annual % price change, again Carmarthenshire showed growth – up 4.3% overall, with the biggest increases seen for semi-detached properties (up 5.5%), followed by terraced properties (up 4.7%), detached properties (up 3.3%) and flats (up 0.4%).

The monthly % change in prices reflects the slight increase – up 0.6% overall, with both detached and semi-detached properties showing 0.6% growth, while terraced property prices increased 0.5% over the month and flats increased by 0.4%.

View the full Carmarthenshire report.

CURRENT UK HOUSE PRICE INDEX

* As of May 2025, the average house price in the UK is £268,652, and the index stands at 103.0. Property prices have risen by 1.1% compared to the previous month, and risen by 3.9% compared to the previous year.

*Details provided by the Land Registry. For more information on the House Price Index please CLICK HERE

Please note that the stats provided by the UK House Price Index are live and constantly evolving.