With the summer holidays at their peak in August, savvy summer sellers have been pricing realistically to attract interest according to Rightmove. Find out more about the latest trends nationally and in our regions of Ceredigion, Pembrokeshire and Carmarthenshire with our new house price report.
In Brief
Nationally the market has seen –
- The average price of property coming to the market for sale drops by a seasonal 1.3% (-£4,969) this month to £368,740.¹
- Savvy summer sellers are pricing realistically to attract holiday-distracted buyers.¹
- Lower asking prices and good buyer choice are continuing to boost sales activity, resulting in the best July for sales agreed since 2020’s post-lockdown market.¹
- The number of sales being agreed is now 8% ahead of this time last year.¹
- The number of homes for sale is now 10% up on this time last year, muting the annual price increase to just 0.3%.¹
- It’s a two-speed market according to Rightmove. While many sellers are pricing competitively and agreeing sales, others are still pricing too high with 34% of properties for sale reduced in price.¹
- The Bank of England’s third rate cut of the year helps buyer optimism and affordability, with Rightmove’s daily mortgage tracker showing that the average two-year fixed mortgage rate is now 4.49% compared with 5.17% at this time last year.¹
- According to Zoopla buyer demand is up 4% and sales agreed are 5% higher than this time last year.²
- Zoopla says that cutting the asking price slows sales, taking 2.4 times longer to find a buyer.²
- House price growth has slowed in recent months, but it looks to have levelled out.²
- Growth is slower because buyers now have more choice, with 10% more homes for sale compared with a year ago.²
- September marks the start of the busy autumn selling season, making now the time to get pricing and strategy right.²
In terms of the Welsh property market –
- The average house price in Wales is now £270,880, a 0% change over the last month and up 3% year on year¹.
- The average number of days for a Welsh property to find a buyer has dropped slightly to 68¹.
¹Source – Rightmove
²Source – Zoopla
National Overview
Here is our monthly overview of the trends that Rightmove and Zoopla – two of the biggest names in the property market – have been seeing over the last month.
Rightmove’s Insights –
Rightmove’s summary this month focuses on what it calls ‘savvy summer sellers’ who are coming to market with more competitive pricing than is usually seen. They want to stand out from the crowd and attract serious buyers.
It’s still very much a buyers market, with the high supply of homes currently available. As a result, astute buyers are enjoying new seller asking prices that are, on average, £10,000 cheaper than just three months ago.
The competitive pricing strategy is getting results, with the number of sales agreed in July 2025 at its highest at this time of the year since 2020. However, the market is seeing a high number of price reductions, meaning that some sellers are still pricing too high and then deciding to reduce the price to compete. Rightmove says it’s much better to get the price right from the start.
It says that normally autumn is busier than the summer, with autumn sales expected to be helped by the third interest rate cut of 2025. Mortgage rates have slowly been coming down through the year, and while this latest drop isn’t likely to spark major mortgage rate reductions it will help buyer optimism.
Zoopla’s Insights –
Zoopla highlights that the housing market is busier than the same time last year, and while buyer demand dipped a little over the summer it’s still 4% higher than a year ago. As a result, sales agreed are up 5%.
While house price growth has slowed in recent months, Zoopla believes it has levelled out with prices now 1.3% higher than a year ago. While it’s lower than the 2.1% recorded in early 2025, it’s stronger than the 0.6% increase seen this time last year.
It says growth is slower because there is more choice for buyers – there are 10% more homes for sale compared to one year ago.
It says homes that are well priced attract offers and sell in good time. Through the first half of 2025 two in five homes sold, and three quarters of those sold without needing a price reduction. Interest in a property is determined by a variety of factors, including local market conditions, property presentation, condition and the price.
Pricing too high, which results in a cut being needed, has a strong impact on the time it takes to sell. On average, a property that needs a price reduction takes 2.4 times longer to sell than a home that is priced correctly from the start, underlining the importance of getting the price right.
Regional Insight from Cardigan Bay Properties
We specialise in the property market in West Wales and monitor developments here throughout the year to give you the best, most accurate advice. We cover the key regions of Ceredigion, Carmarthenshire and Pembrokeshire, and this month Helen Worrall, one of our founders, outlines the key trends we’ve seen through August 2025. If you’d like to find out more please get in touch.
Through August we’ve continued to see strong demand, with buyers ready to move when they find their perfect property.
Viewings over the last month have increased by 16% compared to August 2024, while sales and new property instructions are on a par with last year, resulting in a very busy month for our team.
As has been highlighted by Zoopla and Rightmove, homes that are priced correctly are selling quickly, however if you choose to overprice your property then it can take more than twice as long to sell, so we would always advise discussing your pricing strategy with your agent to get it right from the start.
YOUR REGIONAL INSIGHTS
Here we give you an overview of the latest House Price Index results for our key regions – Ceredigion, Pembrokeshire and Carmarthenshire. Please note, that each month these figures are two to three months behind due to the Land Registry taking longer to register new sales, so this report includes sales up to the end of June 2025.
To help you follow the trends for these regions, the graphs below show figures from July 2019 (pre-Covid pandemic) to June 2025.
CEREDIGION
June 2025 saw a significant increase in the average price of a property in Ceredigion – up to £225,269 from £219,361 in May 2025. All property types saw an increase – detached properties were up to £302,578 (from £293,722 in May); semi-detached properties rose to £192,609 (from £187,702 in May); terraced properties rose to £170,017 (from £166,118 in May) and flats rose to £107,247 (from £105,683 in May).
In terms of the yearly percentage change, overall prices actually fell 5.2%, with the biggest drops seen for flats which fell 9.3%, followed by terraced properties which fell by 5.6%.
The monthly percentage change however shows a 2.7% increase overall, with detached properties showing the biggest increase over the month – up 3%, followed by semi-detached properties which increased by 2.6%.
View the full Ceredigion report.
PEMBROKESHIRE
The average property price in Pembrokeshire increased to £219,804 (up from £217,778 in May 2025), with the biggest increase seen for detached properties – which increased to £319,666 from £315,594. Semi-detached and terraced properties also increased, however prices for flats fell slightly – down from £118,323 in May to £118,070 in June.
The yearly percentage change for property in the region was up 3.6% overall, with the biggest increases seen for semi-detached properties, which grew by 4.7%; followed by detached properties – up 4.1%; and terraced properties which increased by 3.2%. Flats however had a drop in prices – down 1.6%.
The monthly percentage change was up 0.9%, with detached properties again showing the biggest increase – up 1.3%, while flat prices fell by 0.2%.
View the full Pembrokeshire report.
CARMARTHENSHIRE
Prices also rose in Carmarthenshire – with the average property price increasing from £191,339 to £195,858, and all properties reporting a good increase. The yearly percentage change is also positive – up 3.9% overall, with the biggest increases seen for semi-detached properties (up 4.6%) and detached properties (up 3.9%). Flat prices fell slightly in percentage terms – down 1.6%.
The monthly percentage change is also positive for Carmarthenshire properties – up 2.4% overall. Detached properties increased by 2.7% over the month, followed by semi-detached properties and terraced properties – both up 2.2%, and then flats, which were up 1.1% in the region.
View the full Carmarthenshire report.
CURRENT UK HOUSE PRICE INDEX
* As of June 2025, the average house price in the UK is £269,079, and the index stands at 103.1. Property prices have risen by 1.4% compared to the previous month, and risen by 3.7% compared to the previous year.
*Details provided by the Land Registry. For more information on the House Price Index please CLICK HERE
Please note that the stats provided by the UK House Price Index are live and constantly evolving.